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My name is Jacob – I am a marketing operations professional based in midtown Toronto.

I specialize in helping businesspeople and technologists understand each other, value each other, and do great marketing work together. My work is mostly focused on data-based marketing and revenue optimization.

Newest articles:

• Immigrants arriving in Toronto – my tips for newcomersSeptember 19, 2022
• Email bot click filtering list – Jacob’s listAugust 28, 2022
• CASL compliance: 6 videos with quick factsAugust 6, 2022
• 4 Benefits Email Marketers Get from Using a Live “Reply To” AddressMay 7, 2022
• Email Marketing in Canada: the Real Story of CASL ComplianceApril 29, 2022