My name is Jacob – I am a marketing operations professional based in midtown Toronto.
I specialize in helping businesspeople and technologists understand each other, value each other, and do great marketing work together. My work is mostly focused on data-based marketing and revenue optimization.
Newest articles:
- CASL compliance: 6 videos with quick facts
- 4 Benefits Email Marketers Get from Using a Live “Reply To” Address
- Email Marketing in Canada: the Real Story of CASL Compliance
- Solving Conversion Tracking Problems on LinkedIn Ads
- Quality Control & Testing in Pardot: The Path to Feeling Zen When Pressing “Send”