4 Benefits Email Marketers Get from Using a Live “Reply To” Address (Dumping the “No-Reply” Address)
Prospects who are ready to buy will just hit “Reply” and ask for pricing / demo. When you monitor the “reply to” mailbox, you can quickly pass them along to a Salesperson.
You’ll get notified of critical mistakes in your emails by people hitting “Reply” in response. I’ve seen instances where recipients’ replies were the only indication we got that something was wrong with our emails. This gave us a chance to issue a correction.
People will unsubscribe by replying “unsubscribe” to you. Monitoring your replies lets you remove unhappy subscribers, and reduce the chance of getting classified as a spammer. I’ve also had people alert me of problems in my campaigns’ unsubscribe mechanism by replying.
You will get improvement tips in your “reply” mailbox. Recently, someone who got our nurture emails replied with suggestions for improving the copy. Their suggestions were fantastic - they’re now incorporated into our emails.

What unusual replies did your email campaigns get? Share your story in the comments! 👇