If you set up a Google Tag Manager blocking Trigger / Exception Trigger, and it doesn’t block your tag from firing, then the reason could be Tag Sequencing.
Imagine a scenario where:Continue reading
In Google Analytics, the
utm_source URL parameter is mandatory when you’re trying to capture campaign parameters.
Even if your URL has
utm_medium on it, GA will not capture the Campaign and Medium data if you are missing
If your Google Analytics tagged campaigns are not capturing Campaign / utm_campaign data, then it might be because of this missing
utm_srouce parameter. Even great resources like the “troubleshooting missing acquisition sources” post from Bounteous leave out this reason.
The diagram below shows how GA handles campaign & traffic source reporting when certain URL parameters are missing. This will clarify how it misclassifies campaign links that are missing
I recently came across Will Patrick’s website. His writing is humorous and has a fast fun cadence to it.
One of his posts, Notes From A Flat Earth Conference (archived copy) talks empathically about Flat Earth believers. I stepped away with a feeling that, of course, something had to go wrong in these people’s lives in order for them to take on this fringe identity.
Thinking further, there have always been quacks and conspiracy theorists. Will himself admits this. At a time of personal turmoil a person is suddenly “open” – cults and terrorists know this. They’ve always looked out for people undergoing transitions. These are the ripest recruits.
This one is probably about group identity and belonging.Continue reading
A reference for myself. And maybe for others.
Sercante Creuz Your Data tool – when you are creating Pardot rules for matching prospects, you can create a string of semicolon-separated conditions up to 250 characters long. This tool splits up multi-condition rules that are longer than that into separate rules up to 250 chars each.
My own tool for embedding Pardot iFrame forms in a way that resizes the iFrame on the fly according to the content of the form. This prevents little scrollbars from appearing next to a form that gets longer during submission.Continue reading
I was recently reminded of a fantastic article about how ineffective digital advertising is:
“The new dot com bubble is here: it’s called online advertising”, by Jesse Frederik and Maurits Martijn. Published in the (now defunct) Correspondent on 6 of November, 2019. [archive link]
Someone linked to it as part of a discussion around the latest nefarious behaviour by Facebook.
It came out that Facebook knowingly mislead advertisers about the size of “potential reach” for campaigns. They overestimated possible campaign reach by including an extra 10% of fake + duplicate accounts.Continue reading
As part of a local art project, I was looking for old photographs of the Mt. Pleasant and Eglinton neighbourhood in Toronto.
What I found was a “Google Streetview Time Machine” of sorts. A project called OldTO which places over 30,000 photos from the City of Toronto Archives on an interactive map of the city. (Just like Streetwiew, it was created by Google. This one, as part of Sidewalklabs’ aborted attempt to romance our city into an unwholesome who-knows-what.)
I was puzzled by one of the first photos I saw.Continue reading
I saw an interesting discussion about SPF and email infrastructure on hackernews.
"v=spf1 ip4:192.0.2.0/24 include:example.org-all"
"v=spf1 ip4:192. 0.2.0/24 -all"
"v=spf1 ipv4:192.0.2.1 -all"
"v=spf1 192.0.2.1 example.com"
"v=spf1 mx:example.com -all", "v=spf1 include:example.net ?all"
On December 11, 2020, I spoke at Pardot conference Pardreamin’ about unusual types of content you can put into emails. If you are one of the 88 people who attended: thank you for your time and kind comments!
For a copy of the slide deck, click “download” below:
And here is the video recording:
And the hyperlinks that were used on the slides with a “Resources” section:
What is it like to be an in-house Marketing Operations Manager? How do you become one?
Find out in this interview I gave to Shikhar from CareerFair.io.
Have more questions for me? Post them into the comments!Continue reading